# SAT 339/26 Appointment of a service provider to conduct a segmentation study for a period of thirty-six (36) months

> This tender closed on 2026-07-31.

- **Reference:** SAT 339/26
- **Issuer:** [South African Tourism](https://za.bidwunder.com/tenders/issuer/south-african-tourism.md)
- **Region:** Gauteng
- **Type:** Request for proposal
- **Published:** 2026-06-29
- **Closing date:** 2026-07-31 12:00 SAST

## Summary

#### Overview
**SAT 339/26 seeks a service provider to conduct a segmentation study for 36 months.** The work covers segmentation across multiple markets to inform targeted marketing and strategic planning for tourism (leisure focus, with input from Q&A clarifications). Bidders should be experienced market research or analytics firms with multi-country segmentation expertise, strong data capabilities, and tourism/consumer research background. Deliverables are market-specific segmentation outputs that can guide market prioritization, messaging, and activation.

#### Requirements
- Proven experience in segmentation and multi-country studies; provide 3+ suitable references (Phase 2A scoring).
- Ability to supply sufficient capacity and qualified staff to deliver over 36 months across markets.
- Compliance with PPPFA 2022, GCC, and submission of all required standard forms (SBDs) and forms in Part C.
- Tax compliance for South African bidders (CSD verification; SARS eFiling acceptable); no award to non-compliant entities.
- Clarify methodology: separate local market segmentations; robust sampling frames; clear deliverables per market.
- Intellectual property rights vest in South African Tourism unless otherwise agreed.

(Attached documents emphasize completing all forms, and that SAT owns deliverables.)

#### How to Apply
- Submission deadline: 31 July 2026 at 12:00 SA Time (Part B).
- Submission method: Electronic via the e-procurement portal: https://e-procurement.southafrica.net (Part B).
- Documents to complete/submit: Official forms (SBD 1, SBD 4, SBD 6.1) and the Preference Points form; Annexure B cost schedules; references; and any other required evidence (as per Part C).
  - Include 3+ reference letters demonstrating relevant segmentation/multi-country experience (Phase 2A scoring).
- Registrations/pre-qualifications: Tax compliance (CSD check; SARS eFiling); comply with PPPFA/GCC.
- Clarifications: Technical inquiries due by 10 July 2026 14:00 (SA time) to tenders@southafrica.net.
- Briefing: No Pitch Presentation is required (per Questions & Answers document). RFPs must stand on submitted material (document cited: “Questions & Answers”).
- Where to obtain documents: via the official e-procurement portal; official tender forms are to be used (Part B / Part C).

Note: The Evaluation process comprises Phase 1 (administrative), Phase 2 (Desktop technical; min 70%), and Phase 3 (Price with preference points 80/20 or 90/10 depending on lowest bid; reference: Part C).

## Description

SAT 339/26 Appointment of a service provider to conduct a segmentation study for a period of thirty-six (36) months

Click here to download Part A

## Documents

- PART C TENDER EVALUATION PROCESS -SAT 339-26 SEGMENTATION STUDY.pdf..pdf
- PART A GENERAL TENDER CONDITIONS - SAT 339-26 SEGMENTATION STUDY.pdf..pdf
- PART B SCOPE OF WORK - SAT 339-26 SEGMENTATION STUDY.pdf..pdf
- Click here to download the Questions & Answers document
- Click here to download Part A
- Click here to download Tender Submission Register
- Click here to download Part B
- Click here to download Part C

Documents download with a free BidWunder account.

## Published on

- [South African Tourism](https://www.southafrica.net/gl/en/corporate/page/tenders)
- [eTenders.gov.za](https://www.etenders.gov.za)

More open tenders: https://za.bidwunder.com/tenders.md

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> Source: https://za.bidwunder.com/tenders/appointment-of-a-service-provider-to-conduct-a-segmentation-study-for-a-period-o-7d78d4de