SAT 339/26 Appointment of a service provider to conduct a segmentation study for a period of thirty-six (36) monthsClosed

Overview

SAT 339/26 seeks a service provider to conduct a segmentation study for 36 months. The work covers segmentation across multiple markets to inform targeted marketing and strategic planning for tourism (leisure focus, with input from Q&A clarifications). Bidders should be experienced market research or analytics firms with multi-country segmentation expertise, strong data capabilities, and tourism/consumer research background. Deliverables are market-specific segmentation outputs that can guide market prioritization, messaging, and activation.

Requirements

• Proven experience in segmentation and multi-country studies; provide 3+ suitable references (Phase 2A scoring).
• Ability to supply sufficient capacity and qualified staff to deliver over 36 months across markets.
• Compliance with PPPFA 2022, GCC, and submission of all required standard forms (SBDs) and forms in Part C.
• Tax compliance for South African bidders (CSD verification; SARS eFiling acceptable); no award to non-compliant entities.
• Clarify methodology: separate local market segmentations; robust sampling frames; clear deliverables per market.
• Intellectual property rights vest in South African Tourism unless otherwise agreed.

(Attached documents emphasize completing all forms, and that SAT owns deliverables.)

How to Apply

• Submission deadline: 31 July 2026 at 12:00 SA Time (Part B).
• Submission method: Electronic via the e-procurement portal: https://e-procurement.southafrica.net (Part B).
• Documents to complete/submit: Official forms (SBD 1, SBD 4, SBD 6.1) and the Preference Points form; Annexure B cost schedules; references; and any other required evidence (as per Part C).
  • Include 3+ reference letters demonstrating relevant segmentation/multi-country experience (Phase 2A scoring).
• Registrations/pre-qualifications: Tax compliance (CSD check; SARS eFiling); comply with PPPFA/GCC.
• Clarifications: Technical inquiries due by 10 July 2026 14:00 (SA time) to tenders@southafrica.net.
• Briefing: No Pitch Presentation is required (per Questions & Answers document). RFPs must stand on submitted material (document cited: “Questions & Answers”).
• Where to obtain documents: via the official e-procurement portal; official tender forms are to be used (Part B / Part C).

Note: The Evaluation process comprises Phase 1 (administrative), Phase 2 (Desktop technical; min 70%), and Phase 3 (Price with preference points 80/20 or 90/10 depending on lowest bid; reference: Part C).