This tender closed on 21 Oct 2026. The page stays up for reference. See open tenders from UNDP-MWI - MALAWI.
Consultancy Services for Behavioral Change CampaignClosed
Summary
AI-generated from the tender documents.
Overview
Consultancy services to design and implement a two-wave national behavioral change campaign to promote clean cooking, guiding audiences from awareness to adoption. The assignment comprises Campaign Wave 1 (Awareness, Aspirations and Perception Change) and Campaign Wave 2 (Market Activation and Adoption). Wave 1 focuses on creating awareness and shifting perceptions that clean cooking is modern, safe, healthy, convenient, and a symbol of dignity and national development; delivery channels include national radio and TV, digital and social media, community outreach, and public-private partnerships. Wave 2 emphasizes demonstrations, testimonials, peer influence, affordability, and direct links to suppliers, delivered via mass media reinforcement, community events, digital campaigns, enterprise-led platforms, and partnerships to convert awareness into action.
How to Apply
- Deadline: 2026-10-21 07:00
- Inquiries: procurement.malawi@undp.org
- Documents: UNDP Quantum portal (documents available there)
- Submission method: not specified in available metadata
- Where to obtain bid documents: UNDP Quantum portal
- Briefing session: not specified
Consultancy Services for Behavioral Change Campaign The assignment will be implemented through two complementary national campaign waves designed to progressively move consumers from awareness and perception change to trial, market engagement and adoption.Campaign Wave 1: Awareness, Aspirations and Perception ChangeThe first campaign wave will focus on creating widespread awareness and shifting public perceptions around clean cooking. Campaign messages will position clean cooking as:· Modern and aspirational.· Safe for households and families.· Beneficial to health and wellbeing.· Convenient and reliable.· A symbol of dignity, progress and national development. The campaign will be delivered through:· National radio and television platforms.· Digital and social media channels.· Community outreach and engagement activities.· Strategic partnerships with public and private sector actors Campaign Wave 2: Market Activation and AdoptionThe second campaign wave will focus on converting awareness into consumer action and encouraging adoption of clean cooking solutions. The campaign will emphasize:· Product demonstrations and experiential learning.· Consumer testimonials and success stories.· Peer-to-peer influence and community champions.· Affordability options and payment solutions.· Trusted information and customer support pathways.· Direct links between consumers and clean cooking suppliers. Implementation channels will include:· Mass media reinforcement campaigns.· Community activation events and demonstrations.· Digital engagement and behaviour-driven campaigns.· Enterprise-led customer engagement platforms.· Public-private partnerships that expand consumer reach and market access. Together, the two campaign waves will create a structured behavioral change pathway from Awareness → Interest → Trust → Trial → Adoption, supporting the long-term normalization and uptake of clean cooking solutions across Ma... Documents available on UNDP Quantum portal: https://undp.sharepoint.com/sites/Docs-Public/Procurement/Forms/AllItems.aspx?env=Embedded&isAscending=false&FilterType1=Text&sortField=Modified&FilterField1=NegotiationNumber&FilterValue1=UNDP-MWI-01009
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