SAT 345/26 Appointment of a public relations agency (MEISEA)Closed

Overview

Procurement of a Public Relations Agency (MEISEA) to deliver strategic PR, media relations, reputation management and integrated communications for South African Tourism across MEISEA markets, with a focus on India; bidders should have tourism PR/communications expertise, strong media networks, and the ability to operate from Mumbai with INR pricing. Bidders should be able to provide a multi-year PR strategy, media activation, crisis/reputation management, and data-driven reporting for MEISEA markets (India-led). The engagement is for SAT’s India office with in-market MEISEA scope and a 3-year SLA, priced in INR.

Requirements

• Submit all mandatory documents: Annexure A (SBD 1), Annexure E (Pricing) and SBD 4 (Declaration of Interest); provide draft/actual SLA and supporting annexures. (Part A/C; Annexure references)
• Central Supplier Database (CSD) registration and tax-compliance status verifications; ongoing SARS disclosure required; foreign bidders must meet tax obligations. (Part 4)
• Demonstrate capability with two case studies (last 36 months) including at least one for an international tourism board, plus two client references with at least one international tourism board reference.
• Mumbai-based operational presence for SAT India with full servicing capacity in INR; Indian jurisdiction applies; anti-bribery/compliance questionnaires and due diligence required.
• Contract duration of three (3) years with SLA, performance evaluations, and risk/due-diligence provisions.
• Pricing restricted to capped costs in the pricing schedule and to be provided in INR; payments within 30 days on valid invoices. (Annexure E; Part A)

How to Apply

• Submission deadline: 19 October 2026 at 12:00 IST (Part B).
• Questions/inquiries must be submitted in writing by 01 October 2026.
• Submissions must be via the e-procurement portal only; no physical courier submissions. Portal: https://e-procurement.southafrica.net; register/login, complete profile, then submit tenders (Part B).
• Documents to submit: Part A (tender conditions and forms), Part B (Scope, 10-slide pitch, case studies, reputation reports, references, CVs) and Part C (pricing and evaluation). Annexure E pricing must be used (Annexure E - Pricing). (Part B; Part C)
• Briefing session: non-mandatory, 24 September 2026 at 13:00 IST (Teams link provided in Part B).
• Where to obtain documents: attached Part A/B/C and via the SAT e-procurement portal (Part B).
• Additional: an India-based Mumbai office is required for SAT India mandate; all services billed in INR; GCC to be reviewed post-shortlisting with mutual legal review (Part B/Part C). (Part B; Part C)